Compared with Jun 12 – Jul 11, 2026 · First report in the series
Confidential — only share this report with trusted people inside the Annuity Straight Talk team.Organic clicks grew 40.5% month over month (469 → 659), led by the calculator pages — /indexed-annuity-calculator/ alone went from 4 to 66 clicks. The concern: average position slipped 15.1 → 15.7, and the backlink profile is absorbing a wave of spam domains that needs a disavow review. The opportunity sits on page two — the top calculator page holds position 18.3 with 5,059 impressions, and consolidating the three overlapping calculator pages could put it on page one.
Calculator pages own the top of the table: /indexed-annuity-calculator/ (66 clicks) and /fixed-indexed-annuity-calculator/ (50 clicks) delivered 18% of all organic clicks between them. /annuity-companies-to-avoid-in-2025/ more than doubled to 46 clicks, and /fia-rates/ came back from zero to 25.
| Page | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| /indexed-annuity-calculator/ | 66 | 5,059 | 1.30% | 18.3 |
| /fixed-indexed-annuity-calculator/ | 50 | 2,634 | 1.90% | 10.3 |
| /annuity-companies-to-avoid-in-2025/ | 46 | 4,164 | 1.10% | 11.9 |
| /allianz-annuities-overrated-performance/ | 35 | 3,222 | 1.09% | 9.2 |
| /fidelity-annuity-recommendation/ | 30 | 4,366 | 0.69% | 8.6 |
| /spia-annuity-calculator | 27 | 1,789 | 1.51% | 11.1 |
| /fia-rates/ | 25 | 1,819 | 1.37% | 15.6 |
| /midland-national-annuity-review/ | 20 | 2,594 | 0.77% | 7.4 |
| /what-to-do-with-an-old-variable-annuity/ | 20 | 819 | 2.44% | 7.4 |
| /allianz-annuity-exodus/ | 16 | 3,439 | 0.47% | 11.0 |
| Page | Prev | Current | Change |
|---|---|---|---|
| /indexed-annuity-calculator/ | 4 | 66 | +62 |
| /fia-rates/ | 0 | 25 | +25 |
| /annuity-companies-to-avoid-in-2025/ | 22 | 46 | +24 |
| /reasons-to-avoid-annuities/ | 0 | 16 | +16 |
| /fixed-indexed-annuity-calculator/ | 35 | 50 | +15 |
| /spia-annuity-calculator | 13 | 27 | +14 |
| /fidelity-annuity-recommendation/ | 17 | 30 | +13 |
| /allianz-annuity-exodus/ | 4 | 16 | +12 |
| /allianz-annuities-overrated-performance/ | 26 | 35 | +9 |
| /allianz-222-annuity-performance/ | 11 | 1 | -10 |
"Fixed index annuity calculator" exploded from 9 to 50 clicks and now drives 1 in 13 organic clicks on its own. The "avoid" cluster keeps compounding — "annuity companies to avoid" holds position 4.9, and "9 reasons to avoid annuities" arrived at position 5.4 with an 8.4% CTR. Branded search stays small (4 clicks) — this is a discovery-driven site.
| Query | Clicks | Δ vs prev | Impressions | CTR | Position |
|---|---|---|---|---|---|
| fixed index annuity calculator | 50 | +41 | 1,203 | 4.16% | 11.7 |
| annuity companies to avoid | 13 | +4 | 734 | 1.77% | 4.9 |
| spia calculator | 11 | +7 | 380 | 2.89% | 9.7 |
| 9 reasons to avoid annuities | 10 | +10 | 119 | 8.40% | 5.4 |
| fixed indexed annuity calculator | 7 | +6 | 227 | 3.08% | 12.2 |
| top 10 annuity companies in trouble | 7 | +5 | 301 | 2.33% | 5.1 |
| fia annuity calculator | 6 | +6 | 89 | 6.74% | 10.3 |
| spia annuity calculator | 5 | +3 | 381 | 1.31% | 9.7 |
| annuity straight talk Branded | 4 | +1 | 39 | 10.26% | 1.1 |
| allianz annuity reviews | 3 | +1 | 519 | 0.58% | 17.9 |
| allianz benefit control annuity | 3 | +2 | 154 | 1.95% | 11.2 |
| midland national annuity reviews | 3 | +2 | 44 | 6.82% | 2.3 |
| allianz 222 annuity complaints | 2 | 0 | 158 | 1.27% | 16.4 |
| allianz annuities reviews | 2 | +2 | 96 | 2.08% | 17.9 |
| allianz index annuity reviews | 2 | +2 | 41 | 4.88% | 18.4 |
97% of clicks come from the United States — exactly right for a US-regulated annuity practice. US clicks grew 38.9% (460 → 639); everything else is single-digit noise from expats and researchers.
| Country | Clicks | Prev | Impressions | CTR | Position |
|---|---|---|---|---|---|
| 🇺🇸 United States | 639 | 460 | 85,248 | 0.75% | 15.2 |
| 🇵🇷 Puerto Rico | 5 | 0 | 93 | 5.38% | 5.9 |
| 🇩🇪 Germany | 3 | 1 | 135 | 2.22% | 12.7 |
| 🇬🇧 United Kingdom | 2 | 1 | 1,955 | 0.10% | 24.4 |
| 🇲🇽 Mexico | 2 | 1 | 234 | 0.85% | 18.6 |
| 🇦🇺 Australia | 1 | 0 | 146 | 0.68% | 9.8 |
| 🇨🇦 Canada | 1 | 1 | 407 | 0.25% | 12.1 |
| 🇮🇳 India | 1 | 0 | 483 | 0.21% | 20.0 |
Organic search delivered 1,049 sessions, up 24.0% (846 → 1,049), and it is the engagement leader: 1m 51s average engagement per Google-organic session versus 37s on paid search. Paid search still drives the raw volume (6,232 sessions) — shown for context only, since our scope is SEO. One watch item: Google-organic key events dipped 189 → 162 even as sessions grew — worth confirming which key events count as real leads before next month.
| Source / medium | Sessions | Prev | Δ |
|---|---|---|---|
| google / cpc Paid — context | 6,232 | 2,227 | +4,005 |
| (direct) / (none) | 2,735 | 1,764 | +971 |
| google / organic | 942 | 760 | +182 |
| email-broadcast / email | 470 | 863 | -393 |
| email-automated / email | 136 | 126 | +10 |
| bing / organic | 67 | 58 | +9 |
| duckduckgo / organic | 22 | 11 | +11 |
| app.ontraport.com / referral | 19 | 15 | +4 |
| yahoo / organic | 15 | 13 | +2 |
| youtube.com / referral | 13 | 19 | -6 |
| linkedin.com / referral | 10 | 0 | +10 |
| AI assistants (ChatGPT, Perplexity, Claude) | 8 | 6 | +2 |
Domain rating holds at 17 with 689 live referring domains and 1,360 live backlinks. Read the referring-domain growth with caution: domains grew 275 → 691 since February while domain rating fell from 24 — most of the newest links come from spam and link-farm sites, not real coverage. The legitimate wins this period: youtube.com (DR 99), azbigmedia.com (DR 78) and dexknows.com (DR 78).
| Domain | DR | Links | First seen | Assessment |
|---|---|---|---|---|
| youtube.com | 99 | 1 | Jul 21 | Legitimate |
| dexknows.com | 78 | 1 | Aug 9 | Legitimate |
| azbigmedia.com | 78 | 1 | Jul 24 | Legitimate |
| rankboostly.shop | 54 | 1 | Jul 24 | Spam suspect |
| backlinkshop.site | 48 | 1 | Jul 28 | Spam suspect |
| byteshort.xyz | 41 | 1 | Aug 2 | Spam suspect |
| dailymusings.top | 37 | 1 | Aug 5 | Spam suspect |
| outrank-hq-ultimate-ranking.store | 32 | 1 | Aug 2 | Spam suspect |
| link-baron-optimal-organic-collective.store | 32 | 1 | Aug 4 | Spam suspect |
| paramount-collective-outrank-hq-dr-90.store | 32 | 1 | Jul 15 | Spam suspect |
A small channel, but it woke up this period: 18 new followers in 30 days grew the base 47 → 65 (+38%), and page views jumped 1 → 14. Impressions held flat at 3,383 with light engagement — 7 reactions, 2 comments, no reposts yet. GA4 corroborates the wake-up: linkedin.com referral sessions went 0 → 10 this period.
11 pages shipped this period: 5 new articles and 6 optimized pages, all logged in the Airtable content system. The optimization work is already paying for itself — the six pages refreshed Jul 24–31 grew 77 → 139 clicks (+81%) against the site's +41%, with the caveat that they landed mid-window and were picked for opportunity. The four brand-new articles earned 32 clicks from a standing start, every one already ranking between positions 7.9 and 9.7.
| Article | Published | Clicks | Position |
|---|---|---|---|
| Midland National Annuity Reviews Rewrite | Jul 16 | 20 | 7.4 |
| What Financial Metrics to Review When Evaluating Annuity Carriers | Jul 16 | 5 | 8.6 |
| 9 Reasons to Avoid Annuities (and When Those Reasons Fall Apart) | Jul 24 | 16 | 9.7 |
| MassMutual American Legend 7 Review | Jul 31 | 5 | 8.3 |
| Canvas Annuity Review: The Honest Read on a B++ MYGA | Aug 8 | 6 | 7.9 |
The Midland rewrite replaced an existing review (22 → 20 clicks, position improved 8.0 → 7.4). Canvas was live for only the last ~3 days of the window — 6 clicks in 3 days is the strongest start of the batch.
| Page | Optimized | Clicks prev → now | Δ | Position prev → now |
|---|---|---|---|---|
| /annuity-companies-to-avoid-in-2025/ | Jul 24 | 22 → 46 | +24 | 8.0 → 11.9 |
| /fidelity-annuity-recommendation/ | Jul 24 | 17 → 30 | +13 | 8.7 → 8.6 |
| /allianz-annuity-exodus/ | Jul 31 | 4 → 16 | +12 | 12.0 → 11.0 |
| /allianz-annuities-overrated-performance/ | Jul 31 | 26 → 35 | +9 | 9.8 → 9.2 |
| /the-pros-of-fidelity-annuities/ | Jul 24 | 7 → 10 | +3 | 15.2 → 14.0 |
| /misinformation-on-annuity-org/ | Jul 24 | 1 → 2 | +1 | 8.6 → 9.9 |